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|| Our History || Company
Vision || Our People || Our
Customers || Our Breweries ||
Excellence ||
H. H. "Boots" Mims was hired as sales manager for an existing beer distributorship in Raleigh, NC in July of 1964. He purchased the company later that same year and renamed it Mims Distributing Company. At that time, the organization had a total of 17 employees at its Fairview Road location. In 1969, Boots' brother Joe Mims became his partner. Later that year, Mims Distributing moved to a larger location on Tarheel Drive in North Raleigh. Our top sellers included Colt 45 Malt Liquor, Falstaff Beer, and Miller High Life. The company grew slowly until 1974, when tobacco giant Phillip Morris bought Miller Brewing and promptly introduced Lite Beer to the nation. Demand soared, and the warehouse on Tarheel Drive was expanded, but company growth prompted a move to a new, 32,000 square foot facility on nearby Harrod Street in 1978. Mims continued to grow during the 1980s and 1990s, and the company folded a wine company, Famous Brands, into its Harrod Street location. In July of 1996, Mims Distributing acquired the rights to sell Miller products in Durham, which added an additional four counties to its territory. In 2000, Mims divested its wine division to focus solely on its beer portfolio.
Today, there are currently over 120 full-time employees working out of our 91,000 square foot Harrod Street location. We serve nine counties in and around the Triangle region of central North Carolina.
Mims Distributing Company’s business objective is to generate profit. How we do that is what will distinguish us from our competitors and other businesses. We can separate the “how” into three parts: how we view our people, how we work for our customers, and how we deal with our breweries.
Our employees are the lifeblood of the company. We want to create an environment where people come to work energized and excited about their jobs. To do so requires that we provide support for them in many areas. We must first and foremost treat them with respect. If we don't, then they will not respect us. We must expect excellence from them in their job performance, just as we expect it from ourselves. Since growth is a positive force in people's lives, we must provide opportunities for it, both in terms of training and new skills for jobs. We must create an atmosphere that encourages innovation and change, and allows people to take risks and to fail sometimes. This allows for growth as well. As the company evolves, chances for advancement as employees develop and grow will provide a well of talent for our future.
Doing these things will create a workplace where trust and fun can exist with the hard work we do.
Our customers provide us with the incomes that put the bread on our tables. Their satisfaction with our performance is paramount. We owe them our best. We will sell and deliver our products in a timely and efficient manner. We will provide our customers with the freshest product possible. We will present ourselves as professionals, with well-dressed employees, clean vehicles, and courteous manners. We will learn our customers' needs for their businesses so that we can be their partners in growing their sales and profits.
Offering our customers service at the highest level will make us their preferred beer vendor.
Our breweries create the products that we sell for them. Although in some sense we are their customer, they are also our customers, and we must treat them as such. They deserve the same respect that we afford anyone we deal with. We owe them our best efforts. We must balance their competing needs fairly. We must understand their businesses and work closely with them.
If we do these things, then they will view us as a model for brewer-distributor relations.
The literal bottom line in accounting is profit. Our bottom line is this: we owe our people and our customers nothing short of excellence in everything we do. Whether it is our day-to-day dealing with our co-workers, a delivery to a customer, creating a store set, or setting up programming with a supplier, we must strive to do our level best. A climate of excellence will make our company a productive and fun place to be, exceed our customers' and suppliers' expectations of us, and will generate maximum sales and profits for our company.
 
In 2007, we were recognized by Miller Brewing as one of its top distributors in the country by receiving the High Life Achievement Award. That same year we were also honored by Magic Hat as its Newbie of the Year, given annually to its best new distributor. Our people set out to achieve excellence in performance for our brewers, and they succeed. This ability to achieve with excellence sets us apart from our competitors.
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